Leading Causes of Overweight in Children
- Inappropriate eating habits
- Skipping breakfast and overeating later
- High fat, sugar, and sodium content in snacks and meals
- Sugar-sweetened beverages
- Eating out and meals on the go
- Decrease in “family meal time”
- Lack of consistent meal times
- Inappropriate serving sizes (super sizing)
Problem: Trends in Beverages Consumption
Policy: Taxes on Sugar Sweetened Beverages
[Yale Rudd Center for Food Policy & Obesity, 2012]
- Raising revenue
- Changing consumption
A national tax of a penny per ounce on SSBs would generate approximately $13 billion in 2013 alone.
What Kind of Tax?
- Excise Tax
- Advantages: generates stable revenue, can be imposed at distribution level
- Disadvantage: Difficult to impose on local level
- Sales Tax
Should diet or lite beverages be taxed?
Problem: Food/Beverage Marketing Targeting Children
For all families, regardless of economic status, food marketing has become a problem, with food of little to no nutritional value being advertised to specifically appeal to children. Present advertising tactics have been criticized as predatory, and ingredient-labeling practices of companies have been discovered to be deceptive.
Policy: Children’s Food & Beverage Advertising Initiative
This is a voluntary self-regulation program designed to shift the mix of foods advertised to children under 12 to encourage healthier dietary choices and healthy lifestyles.
Problem: Restaurant Meals
- More Money Spent:
- More Calories Eaten
- Children eat nearly as they twice as many calories (770) at restaurants as do during a meal at home (420).
Strategy: Shared Family Mealtime
[Community Partnership of Southern Arizona]
“Strive for Five” challenge: Parents pledge to eat five meals together at home as a family per week for five weeks.
Author: Lisa Wang